After 18 months of using our Dyson vacuum twice per day (we have a husky), the battery started acting up. Suddenly, it could barely get through our entire place (a 1-bedroom). We all know that feeling. You start wondering whether you need to buy a new one. You start questioning whether the battery is designed that way to accelerate the day in which you’ll have to buy a new one.
Searching for solutions online was a dead-end. Forums were packed with voices telling me that there’s nothing I can do, that 18-24 months is basically how long these devices last.
Now, if buying a replacement battery costs almost as much as a new vacuum, what would a normal person do? What would you do?
I decided to email Dyson customer support. They, of course, told me there was nothing they could do, as the device was no longer under warranty. But that wasn’t even remotely discouraging. I expected it. After all, prior to sending that email, I had placed a bet (with myself) that if I state my case clearly, then Dyson will send a free replacement battery after no more than 20 back and forth emails. It only took 12.
This Dyson quest wasn't my first. There were many before. Like convincing Amazon to move my role from Seattle to NY, or when I arranged for my husky to fly with me to Israel. These are just a couple of examples from a long list of bureaucratic encounters, which many people around me said were nearly impossible.
Most people dread bureaucracy. I see it differently: a misunderstood, intriguing puzzle, and a vital skill everyone should master.
Bureaucracy’s Bad Rep.
Bureaucracy is like dealing with a giant machine when you're trying to get something done. You might talk to several different people and go through various steps before you reach your goal. It's kind of like climbing a ladder, where you have to pass through each rung (or department) to reach the top (or your final goal).
People hate bureaucracy because they so often lose to it. They feel like it’s rigged against them, deliberately blocking their way, leaving them in a state of confusion.
The communication is unclear, making it challenging to comprehend what they need to do. Whenever you’re trying to get something done, you get the feeling that the system doesn’t want you to succeed. You take it personally.
We all know that feeling of speaking to a certain representative who’s unwilling to come our way. We get angry. We’re certain that it’s just a matter of them not wanting to help us. If only we could change their minds. Get them to see our side. Perhaps appeal to their humanity?
Why must it be so hard? Well, bureaucracy exists because as systems become bigger, they need a set of rules to ensure consistency and fairness. It's tough to evaluate every situation individually as this wouldn't be scalable or efficient.
These structured systems, although sometimes seen as rigid or impersonal, help manage the massive flow of requests and tasks.
And yes, part of their design is indeed intended to encourage individuals to solve issues independently before seeking assistance. After all, we wouldn’t want every mildly sick person to go to the emergency room.
That resistance and discouragement are at the core of bureaucracy.
Even the word itself, ‘bureaucracy’, is spelled like it’s trying to put up a fight, to discourage you from bringing it up.
What Makes Bureaucracy Great.
Bureaucracy isn't your enemy. Think of it more like the rules of the game. As they said in The Godfather, "It's nothing personal; just business." When you embrace this notion, what seemed like a stubborn obstacle becomes an interesting challenge, and springboard for growth.
Bureaucracy is an excellent gym for your relationship skills. Of course, not every interaction involves a human on the other side, but when it does, it's not a battle - it's a conversation. You're not trying to shatter a system. You're finding common ground with a person, trying to remain civil. This dance of discussion and compromise sharpens your relationship skills each time you engage.
Consider bureaucracy as a never-ending language course. It teaches you to articulate, to explain, and to convince. Clarity, conviction, and consistency are your tools. You learn to package your thoughts, to state your case, and to drive your point. It's an exercise in the art of communication, one that often sees your words turn into value (sometimes into a battery).
The beauty of bureaucracy lies in its constant nature. It doesn't plot against you. It doesn't change the rules in the middle of the game. It's fixed, it's known, and it's predictable. It's like a maze - you just have to figure out the correct path.
The roles within a bureaucratic system are transparent. It's not a guessing game of intentions. The representative is the voice of the company, a piece in a puzzle. This understanding helps you de-personalize any perceived indifference or resistance. You're dealing with a known entity, not an unpredictable adversary.
Lastly, the beauty of bureaucracy is in its reset button. Didn't make any headway today? That's okay. You can always hang up, close the ticket, sleep on it. Tomorrow is a new day, a fresh interaction. You take the lessons from today and apply them tomorrow (just don’t procrastinate so much that you end up giving up on the whole thing). Mistakes aren't pitfalls, they're stepping stones to better outcomes.
Bureaucracy - Required Learning
Embracing bureaucracy may sound like quite the leap, from emotional instinct to rational action. Yet, it is a leap worth taking. We can transform this often-dreaded process into a tool that enhances our resilience and patience.
Knowing how to handle bureaucratic encounters doesn’t get you everything you want. But it does get you everything you’re able to get. It maximizes your potential.
I’m not saying we should completely forget our emotions, but only that we don’t let them dictate our limitations.
So the next time you’re challenged by bureaucracy, perhaps you don’t dread it as much. Perhaps you choose to treat it as an opportunity for personal growth - a chance to polish your negotiation skills while keeping your home dust-free.
Right?! Bureaucracy is its own game...
I once battled with Wizz air for a couple of back and forth emails about a fee they made me pay for not checking in online... it was very pleasing getting those 45 euros back, not for the many but for the win :)